Privacy Policy

1. Information We Collect

1.1 Personal Information

We collect information you provide directly to us, including:

• Name and contact information (email address, phone number)
• Account credentials (username, password)
• Profile information (bio, social media handles, profile picture)
• Payment and billing information
• Content you create, upload, or share (videos, images, comments)
• Communications between you and other users or with us

1.2 Automatically Collected Information

When you use our services, we automatically collect:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, features used, time spent on platform)
• Location information (with your consent)
• Cookies and similar tracking technologies
• Anonymous visitor identifiers and session data collected via tracking pixels on brand partner websites
• Marketing attribution data, including UTM parameters and click identifiers
• Order and conversion data linked to marketing attribution

1.3 Information from Third Parties

We may receive information about you from:

• Shopify (store information, product data, order details)
• Meta and Instagram (ad performance data, account information when you connect your accounts)
• Stripe (payment and payout transaction information)

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process transactions and send related information
• Send technical notices, updates, and support messages
• Respond to your comments, questions, and requests
• Monitor and analyze trends, usage, and activities
• Detect, prevent, and address technical issues and fraudulent activity
• Personalize and improve your experience
• Facilitate connections between creators and brands
• Track attribution and conversions to measure content performance
• Analyze content to verify its usage in advertisements
• Process creator payments and payouts
• Comply with legal obligations

3. How We Share Your Information

We may share your information in the following situations:

3.1 With Other Users

• Your profile information and content may be visible to other users
• Brands can view creator submissions and profiles
• Creators can view brand information and requirements

3.2 With Service Providers

We share information with third-party service providers that perform services on our behalf, including:

• Cloudflare (file and content storage)
• Stripe (payment and payout processing)
• Meta (ad management and analytics)
• Resend (email delivery)
• Supabase (authentication and database hosting)

3.3 With Brand Partners

Brands receive attribution and conversion data related to their own stores and campaigns, such as order values and traffic sources. This data does not include personally identifiable information of store visitors.

3.4 For Legal Reasons

We may disclose information if required to do so by law or in response to valid requests by public authorities.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our services:

• First-party cookies for anonymous visitor identification on brand partner websites via our attribution pixel
• Session cookies to maintain your login state and preferences
• Browser local storage for session management on the platform

You can manage or delete cookies through your browser settings. Disabling cookies may affect the functionality of certain features.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. All personal information is fully encrypted — we do not store any unencrypted personally identifiable information. Our measures include:

• End-to-end encryption of all personal data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Employee training on data protection

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

7. Your Rights and Choices

You have the following rights regarding your personal information:

7.1 Access and Portability

You can request access to or a copy of your personal information.

7.2 Correction

You can update or correct your personal information through your account settings or by contacting us.

7.3 Deletion

You can request deletion of your personal information, subject to certain exceptions.

7.4 Opt-Out

You can opt-out of certain communications and data processing activities.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

9. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us.

10. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, disclose, and sell
• The right to request deletion of your personal information
• The right to opt-out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

13. Shopify App Store Compliance

For merchants using our Shopify app, we additionally comply with Shopify's API Terms of Service and data protection requirements:

• We only access and use merchant data as necessary to provide our services
• We protect merchant data with industry-standard security measures
• We do not sell or share merchant data with third parties except as described in this policy
• Merchants can request data deletion by uninstalling the app or contacting us
• We maintain data processing agreements with all sub-processors